Beauty Sleep, It’s a Real Thing

We as hosts see so many new products, whether it’s fashion, electronics or beauty. However, once in a while one comes along that blows me away!  I will be 55 years old this year and at this point, it’s not beautiful shoes that I notice on someone, it is their skin.  I am always on the lookout for the fountain of youth…and I think I may have found it!  I am talking about Evoté Skin Care.  This brand debuted exclusively at Evine in May and it is different than anything I have seen, read or presented.  So when I was fortunate to get to host the worldwide launch of this evolution in skincare, I was really excited.

Evoté was started by a husband and wife dream duo, Irena and Nik James.  Irena is a highly respected instructor at UCLA and well known around the globe for educating on the latest in skincare innovation and cosmetic ingredients. Nik is the President and Chairman of YG Laboratories, a private label skincare manufacturer and developer. Nik was born into the beauty business as the son of the world’s most preeminent cosmetic ingredient expert, Rebecca Gadberry.

Evoté’s claim to fame is that it is a scientific, patent-pending system that works with your skin at NIGHT when your skin and body are biologically programmed to restore themselves, AKA “Beauty Sleep.”

OK, when I heard what they had to say I was intrigued and I had to try it for myself.  Fast-forward 1 month since I first tried Evoté and I am sold!  I started off with the Evoté Step 1 and Step 2, 12 hour bio complex to kick start my Evoté journey.  I did this for 20 days and my skin looked brighter and firmer with better elasticity and radiance. I then moved onto a nighttime only routine with Evoté. I use the night cleanser, the night serum, the night eye cream, the night neck & décolleté cream and the night lip serum.  This routine is easy and very effective.  I continue to see improvements in the appearance of my skin with less fine lines and a more youthful look to the texture of my skin. I gave Evoté a HUGE stamp of approval!

OK, so enough about me…I thought it would be fun to get to know the couple behind this new skincare line so I did a Question & Answer session with the power couple, Irena and Nik James.

1. What was the first beauty product you ever created?

Irena:  An egg white, lemon, sage and sour cherry masque that I made from the ingredients from my fridge and the sour cherry tree that grew in front of my parents house.  I was 12 years old!

Nik:  I can’t even remember that was so many products ago.

2. How did you get into this crazy business of beauty?

Irena:  I grew up around very strong women who were my mentors from a very early age and watched them apply the knowledge of ancient European herbal modalities, modern biology, horticulture, agriculture, skin care sciences and cosmetic chemistry into daily life.  My own skin struggles pushed me into professional skin care research, education and formulation.

Nik:  I was literally born into it!

3. Chocolate or Vanilla?

Irena:  Must have a mix of both, how about a combo?

Nik:  Chocolate!

4. What inspires you?

Irena:  Being able to help others achieve their potential, believe in themselves and recognize special and unique value they can bring to the world.  I am also inspired by the strengths of the human spirit, life and nature and the relentless will and need to evolve in order to survive better on this planet. This includes all life forms, from my children and my husband, animals and plants and those invisible creatures, microbes we coexist with.

Nik:  My family.  Seeing my kids feel confident and secure because they know we’ve always got their backs as well as the belief and support of Irena.

5. Where is your happy place?

Irena:  Weekends at home by the pool with my pile of books and 3 highlighters listening to my husband singing along with James Brown hits while cooking one of his delicious Sunday family meals.

Nik:  With my family in our backyard on a sunny Southern CA Sunday afternoon.

6. If you weren’t doing Evoté and in the beauty biz, what would you be up to right now?

Irena:  Working on my degree in Social anthropology and promoting charities that make it possible for underprivileged children and orphans from war affected areas to get education and clean water.

Nik:  Stand up comedy and running a charity for abandoned bulldogs.

7. What were you like in high school?

Irena:  The mix of 2 opposites.  Mostly studious, serious, nerdy and mildly anti-social, but also adventurous, loved to travel and learn about different cultures.  I always felt out of place growing up in Eastern Europe and always felt my home was somewhere else.

Nik:  I was a friend with every clique and group, (I was actually 2nd runner up for Senior Class Friendliest) despite the fact that I looked very different from everyone else.  I had green hair, or purple or blue and piercings in my nose, lip etc. and sang in a punk rock band!

8. How did the 2 of you meet?

Irena:  Nik’s mom was my Cosmetic Chemistry mentor and hired me to work as her Director of Education and co-instructor at UCLA Extension Cosmetic Sciences program.

Nik:  My mom “imported” Irena from Canada and brought her on to be Irena’s mentor.  I was managing HR at the time and the rest they say is history.

So is Evoté a skincare story or love story?  For Irena and Nik, I think a love story.  For me Evoté is now the chance for me to love my skin!

Thanks Evoté!

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Skincare 101, or “I bought it, now how do I use it?!”

Hosting beauty shows each week is so much fun!  I get to work with fantastic guests, learn about the latest trends in skincare and, of course, sample EVERYTHING!  The one question I hear from you week after week is: ‘how do I use all of this stuff, and in what order do I use it?’ So, I thought a good, basic overview would be a fun blog post and I hope you find it helpful.  Keep in mind: this is a basic overview as we carry so many great brands. For brand specific questions, you can go to our website and find that most brands have super informative tutorial videos.  If you don’t find answers there, either leave a comment below with your question or visit my Facebook page at: https://www.facebook.com/HeatherHallEVINELive/, post your question and I’ll try to answer it for you.  Ready for Skincare 101??

Step 1: Cleansing

Heather blog 2 consultThis is critical to great skin.  Sleeping with our makeup on is one of the biggest mistakes we make, it REALLY ages us!  The skin rejuvenates while we sleep and, when its dirty and clogged, we slow or even stop this process.  I know we all get lazy at times but, as a general rule, we should all be going to bed with clean and hydrated skin.  Use a clean washcloth each time you cleanse and, if you own a cleansing brush, you get bonus points!  Alcohol-free cleansing wipes are okay every now and then, but shouldn’t be a substitute for thorough, old-fashioned cleansing.

Step 2: Exfoliating

Heather blog 2 Borghese

 

 

 

 

 

 

 

 

 

 

This is a done on an as needed basis, and everyone will be different.  I personally exfoliate three days a week, but you should test what works best for your skin. As we age, our cell turnover slows wayyyyy down (thanks, mother nature) and we need to start doing manually what our bodies once did naturally.  If you’re over 35, you should be exfoliating!  We offer tons of choices and I’m sure you can find one to work for you.

Step 3: Serums

Heather blog 2 immortalThis is usually the most concentrated and powerful anti-aging step we have!  If you’re looking for one area to splurge in, I’d say either serum or eye cream. Most brands we carry tell me their most advanced anti-aging ingredients are in the highest concentrations in the serums.  Some brands even offer eye serums!  As I layer skincare, I use the thinnest products first and then work my way up to my moisturizer. Serums go from the top of your forehead to the bottom of your neck. BONUS TIP – use leftovers on hands.

Step 4: Moisturizer

Heather blog 2 DimitriAlways apply your moisturizer with an upward sweeping motion. Gravity’s working hard enough to pull our skin down, so I’ll take any lift I can get!  Take time to massage your moisturizer in, and let serums absorb fully before taking this step. Massage is great for circulation and can make our daily skincare chore feel like a mini spa treatment.

Step 5: Eye Cream

Heather blog 2 all beauty 1If you can afford it, consider getting a cream specifically for the eye area. The skin around the eyes is more delicate, and requires more TLC, than the rest of our face. Apply eye cream in all areas of the eyes that your sunglasses would cover (I just learned this great tip recently from our of our fab guests!) This includes above the eyebrows, under eyes, along sides of eyes, and really work in the crows feet area. BONUS TIP: work extra product on forehead between brows to avoid the dreaded number 11s.

BONUS ROUND: Masks, peels, face oils, tools and supplements 

Heather blog 2 SonyaThis is where you take your skin to the next level!  Invest in your five basics first and, when you can, splurge on something from this category. Or let your friends and family know that, when holidays and birthdays roll around, this is a GREAT gift idea for you. We offer too may to go through, but please read all the reviews at Evine.com and watch for our great Day of Beauty sales.

Here is to glowing skin!!

Hugs, Heather

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